Your AI thinking partner
for new ventures

Started as a venture planning tool

The original idea was a tool that could tell you what you didn't know yet — the steps and requirements you wouldn't discover until you were already in motion. To test it, we built a rules engine loaded with one narrow slice of domain knowledge: starting an LLC for software development. The rules worked, but they weren't the point.

Flat lists broke down. Fork/Path/Obligation emerged.

You can't represent “here are three options, pick one” as siblings in a flat list. The fix was hierarchical: Forks contain Paths. Choosing a path is the decision. This grammar turned out to be universal — every project produces decision points and commitments.

Decisions became append-only, like a financial ledger

You don't edit history — you append a new decision that references the old one. The history shows the change of mind, not a retroactive edit. This was the moment the “ledger” metaphor became load-bearing, not decorative.

Tested outside the original domain — it worked immediately

People outside the original domain tried it — and it worked immediately. A compliance planner and a nonfiction author both had the same experience: AI conversations full of decisions, but no way to extract or maintain that structure. Neither cared about LLCs. They cared about the interaction model.

Rules engine out. Thinking partner in.

The LLM itself recognizes decision points in any domain — no rules engine needed. Huginn was reframed from an extraction engine to a thinking partner. Be curious, let ambiguity sit, surface structure when you see it. Never be pushy.